Insights / Looker Studio

This guide covers essential steps, from initial design concepts to incorporating branding elements like color schemes, icons, and typography, to achieve a polished and cohesive template....

In this article, we'll walk you through a step-by-step process to integrate your Google Ads data with Looker Studio using the Google Ads API, making it easy to monitor and optimize your ad creative in real-time....

Our experts explain the ways you can add these metrics to your reports and explore the pros and cons of each option....

This article walks you through the process of connecting multiple visualization apps to a GA4 dataset in Google BigQuery. We'll also show you how to build a funnel report with the standard GA4 ecommerce events....

We will take a moment to outline the differences between Google Looker and Google Looker Studio which will hopefully help you select which one is best suited for your needs....

Let us take a look at why consistent taxonomies are paramount and deserve a heaping dose of attention to detail....

The Launchpad Data Transfer Suite, by Calibrate Analytics, recently added a Meta I/O API source integration, giving users the ability to extract their campaign performance data....

Google Business Profile provides valuable insight into how users are finding and interacting with your business through Google's search engine...

The experts at Calibrate are here to share some easy-to-implement (and free!) ways to segment your data that will be similar to the views in Universal Analytics....

Google only allows you to view 60 days worth of floodlight data because floodlight tracking is designed to measure the effectiveness of online advertising campaigns in near real-time....