Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?
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Why Don't Sessions and Users in the GA4 BigQuery Dataset Match What I See in the GA Admin?
by Paul Cote on Sep 08, 2023There is a lot of confusion around the discrepancy between sessions and users metrics in BigQuery dataset and the values displayed in the GA4 admin for the same time period
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Launchpad's August Release - Google My Business Integration, New Endpoints for Revinate, and More
by Gil Christenberry on Sep 04, 2023The latest update to the Launchpad ETL platform brings time-saving schema features and new integrations that make it possible to extract data from virtually any source.
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Transferring Data From a Google Business Profile (Formerly Google My Business) to BigQuery and Visualizing It in Looker Studio
by Gil Christenberry on Aug 24, 2023Google Business Profile provides valuable insight into how users are finding and interacting with your business through Google's search engine
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The Importance of a Data Scientist
by Lance Abbrederis on Aug 11, 2023The role of a data scientist has risen to the forefront of innovation and decision-making across all industries.
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How to Show Google Analytics 4 Transaction Quantity With Total Revenue and Transactions in a Looker Studio Chart
by Paul Cote on Jul 26, 2023We show you how to get around the invalid metric combination warning wen adding the transaction and revenue total to your Looker Studio report along with quantity/items purchased.
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The Top API Metric and Dimension Combos for Google Analytics 4
by Gil Christenberry on Jul 24, 2023Take a look at the combinations of metrics and dimensions we recommend for the most common GA4 reports, including traffic, events, demographics, e-commerce, and page performance.
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