Bing Ads

Connect Your Bing Ads Performance with All Your Data

Drive Meaningful Insights from Bing Ads

Bing Ads is Microsoft's advertising platform for paid search, display & hotel ads.

Automatically pull data from Bing Ads, which can then be grouped with data from other marketing platforms and automatically fed into your Data Warehouse, BI solution or visualization tool.

With just a few clicks, connect your Bing Ads account to any data warehouse of your choice and watch your data load in real-time. Experience a hassle-free, zero-maintenance data load.

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  • Stop downloading CSV files!

  • Paid Search reporting has never been easier.

  • Access all of you microsoft advertising campaign data with our intuitive, zero code interface.

  • Transfer data from multiple accounts and load into a partitioned table or cloud storage service.

  • Transfer bing search campaign data to the data warehouse of your choice and union it with your Google Ads data.

  • Refresh 30 days daily to ensure your attribution is updated and matches what you see in the bid management application.


What data can I get from Bing Ads?

Available endpoints and fields are available from Bing Ads through Launchpad.

Campaign Performance

Attributes
AccountName
AccountNumber
AccountId
TimePeriod
CampaignStatus
CampaignName
CampaignId
CurrencyCode
AdDistribution
DeviceType
DeviceOS
AdRelevance
LandingPageExperience
HistoricalAdRelevance
HistoricalLandingPageExperience
Network
TopVsOther
BidMatchType
DeliveredMatchType
TrackingTemplate
CustomParameters
AccountStatus
BudgetName
BudgetStatus
BudgetAssociationStatus
CampaignLabels
CustomerId
CustomerName
FinalUrlSuffix
CampaignType
BaseCampaignId
Goal
GoalType
Performance statistics
Impressions
Clicks
Ctr
AverageCpc
Spend
AveragePosition
Conversions
ConversionRate
CostPerConversion
LowQualityClicks
LowQualityClicksPercent
LowQualityImpressions
LowQualityImpressionsPercent
LowQualityConversions
LowQualityConversionRate
ImpressionSharePercent
ImpressionLostToBudgetPercent
ImpressionLostToRankAggPercent
QualityScore
ExpectedCtr
HistoricalQualityScore
HistoricalExpectedCtr
PhoneImpressions
PhoneCalls
Ptr
Assists
Revenue
ReturnOnAdSpend
CostPerAssist
RevenuePerConversion
RevenuePerAssist
LowQualityGeneralClicks
LowQualitySophisticatedClicks
ExactMatchImpressionSharePercent
ClickSharePercent
AbsoluteTopImpressionSharePercent
TopImpressionShareLostToRankPercent
TopImpressionShareLostToBudgetPercent
AbsoluteTopImpressionShareLostToRankPercent
AbsoluteTopImpressionShareLostToBudgetPercent
TopImpressionSharePercent
AbsoluteTopImpressionRatePercent
TopImpressionRatePercent
AllConversions
AllRevenue
AllConversionRate
AllCostPerConversion
AllReturnOnAdSpend
AllRevenuePerConversion
ViewThroughConversions
AudienceImpressionSharePercent
AudienceImpressionLostToRankPercent
AudienceImpressionLostToBudgetPercent
RelativeCtr
AverageCpm

Keyword Performance

Attributes
AccountName
AccountNumber
AccountId
TimePeriod
CampaignName
CampaignId
AdGroupName
AdGroupId
Keyword
KeywordId
AdId
AdType
DestinationUrl
CurrentMaxCpc
CurrencyCode
DeliveredMatchType
AdDistribution
BidMatchType
DeviceType
LandingPageExperience
Language
CampaignStatus
AccountStatus
AdGroupStatus
KeywordStatus
Network
TopVsOther
DeviceOS
TrackingTemplate
CustomParameters
FinalUrl
FinalMobileUrl
FinalAppUrl
BidStrategyType
KeywordLabels
FinalUrlSuffix
BaseCampaignId
Performance statistics
Impressions
Clicks
Ctr
AverageCpc
Spend
AveragePosition
Conversions
ConversionRate
CostPerConversion
QualityScore
ExpectedCtr
AdRelevance
HistoricalQualityScore
HistoricalExpectedCtr
HistoricalAdRelevance
HistoricalLandingPageExperience
QualityImpact
Assists
Revenue
ReturnOnAdSpend
CostPerAssist
RevenuePerConversion
RevenuePerAssist
Mainline1Bid
MainlineBid
FirstPageBid
AllConversions
AllRevenue
AllConversionRate
AllCostPerConversion
AllReturnOnAdSpend
AllRevenuePerConversion
ViewThroughConversions
Goal
GoalType
AbsoluteTopImpressionRatePercent
TopImpressionRatePercent
AverageCpm
ConversionsQualified
AllConversionsQualified
ViewThroughConversionsQualified

Conversion Performance

Attributes
AccountName
AccountNumber
AccountId
TimePeriod
CampaignName
CampaignId
AdGroupName
AdGroupId
Keyword
KeywordId
DeviceType
AccountStatus
CampaignStatus
AdGroupStatus
KeywordStatus
Goal
GoalType
Performance statistics
Impressions
Clicks
Ctr
Assists
Conversions
ConversionRate
Spend
Revenue
ReturnOnAdSpend
CostPerConversion
CostPerAssist
RevenuePerConversion
RevenuePerAssist
AllConversions
AllRevenue
AllConversionRate
AllCostPerConversion
AllReturnOnAdSpend
AllRevenuePerConversion
ViewThroughConversions
ConversionsQualified
AllConversionsQualified
ViewThroughConversionsQualified

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