Google Campaign Manager

Connect Your Google Campaign Manager Performance with All Your Data

Drive Meaningfull Insights from Google Campaign Manager

Google Campaign Manager is an advertising platform for paid search, display, youtube & hotel ads.

Automatically pull data from Google Campaign Manager, which can then be grouped with data from other marketing platforms and automatically fed into your Data Warehouse, BI solution or visualization tool.

With just a few clicks, connect your Google Campaign Manager account to any data warehouse of your choice and watch your data load in real-time. Experience a hassle-free, zero-maintenance data load.

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  • Access all of your floodlight ā€˜uā€™ variables and load them into your preferred data warehouse.

  • Archive your floodlight data before the 60 day expiration and maintain a full history.

  • Load performance reports for campaigns managed in Search ads 360 daily for each of your accounts.

  • Refresh your data daily for up to 30 days to ensure your attribution matches the reports in GCM 360.

  • Accessing ALL your data in GCM has never been easier.

Google Campaign Manager

What data can I get from Google Campaign Manager?

Available endpoints and fields are available from Google Campaign Manager through Launchpad.

Google CM Standard Report

Dimensions
Cm360
Activity
Activity Group
Activity Group ID
Activity ID
Ad
Ad ID
Ad Status
Ad Type
Advertiser
Advertiser Group
Advertiser ID
App
App ID
Asset
Asset Category
Asset ID
Asset Orientation
Campaign
Campaign End Date
Campaign External ID
Campaign ID
Campaign Start Date
Click-through URL
Companion Creative
Companion Creative ID
Companion Creative Pixel Size
Content Category
Creative
Creative End Date
Creative Field 1
Creative Field 2
Creative Field 3
Creative Field 4
Creative Field 5
Creative Field 6
Creative Field 7
Creative Field 8
Creative Field 9
Creative Field 10
Creative Field 11
Creative Field 12
Creative Groups 1
Creative Groups 2
Creative ID
Creative Pixel Size
Creative Start Date
Creative Type
Creative Version
Data Source
Flight Booked Cost
Flight Booked Rate
Flight Booked Units
Flight End Date
Flight Start Date
Floodlight Configuration
Impression Counting Method
Keyword
Landing Page URL
Measurement Source
Media Type
Natural Search Engine Country
Natural Search Engine Property
Natural Search Landing Page
Natural Search Landing Page Query String
Natural Search Processed Landing Page
Natural Search Processed Landing Page Query String
Natural Search Query
OM SDK Available
Package/Roadblock
Package/Roadblock ID
Package/Roadblock Strategy
Package/Roadblock Total Booked Units
Payment Source
Placement
Placement Compatibility
Placement Cost Structure
Placement End Date
Placement External ID
Placement ID
Placement Rate
Placement Pixel Size
Placement Start Date
Placement Strategy
Placement Tag Type
Placement Total Booked Units
Placement Total Planned Media Cost
Site (CM360)
Site (Site Directory)
Site ID (Site Directory)
Site ID (CM360)
Site Keyname
Computer system
Attributed Event Connection Type
Attributed Event Environment
Browser/Platform
Connection Type
Environment
Attributed Event Platform Type
Mobile Carrier
Operating System
Operating System Version
Platform Type
Date
Date
Hour
Month
Week
Dynamic element variables
Feed 1 - Reporting dimension 1 value
Feed 1 - Reporting dimension 2 value
Feed 1 - Reporting dimension 3 value
Feed 1 - Reporting dimension 4 value
Feed 1 - Reporting dimension 5 value
Feed 1 - Reporting dimension 6 value
Feed 2 - Reporting dimension 1 value
Feed 2 - Reporting dimension 2 value
Feed 2 - Reporting dimension 3 value
Feed 2 - Reporting dimension 4 value
Feed 2 - Reporting dimension 5 value
Feed 2 - Reporting dimension 6 value
Feed 3 - Reporting dimension 2 value
Feed 3 - Reporting dimension 3 value
Feed 3 - Reporting dimension 4 value
Feed 3 - Reporting dimension 5 value
Feed 3 - Reporting dimension 6 value
Feed 4 - Reporting dimension 1 value
Feed 4 - Reporting dimension 2 value
Feed 4 - Reporting dimension 3 value
Feed 4 - Reporting dimension 4 value
Feed 4 - Reporting dimension 5 value
Feed 4 - Reporting dimension 6 value
Feed 5 - Reporting dimension 1 value
Feed 5 - Reporting dimension 2 value
Feed 5 - Reporting dimension 3 value
Feed 5 - Reporting dimension 4 value
Feed 5 - Reporting dimension 5 value
Feed 5 - Reporting dimension 6 value
Feed 6 - Reporting dimension 1 value
Feed 6 - Reporting dimension 2 value
Feed 6 - Reporting dimension 3 value
Feed 6 - Reporting dimension 4 value
Feed 6 - Reporting dimension 5 value
Feed 6 - Reporting dimension 6 value
Feed 7 - Reporting dimension 1 value
Feed 7 - Reporting dimension 2 value
Feed 7 - Reporting dimension 3 value
Feed 7 - Reporting dimension 4 value
Feed 7 - Reporting dimension 5 value
Feed 7 - Reporting dimension 6 value
Feed 8 - Reporting dimension 1 value
Feed 8 - Reporting dimension 2 value
Feed 8 - Reporting dimension 3 value
Feed 8 - Reporting dimension 4 value
Feed 8 - Reporting dimension 5 value
Feed 8 - Reporting dimension 6 value
Feed 9 - Reporting dimension 1 value
Feed 9 - Reporting dimension 2 value
Feed 9 - Reporting dimension 3 value
Feed 9 - Reporting dimension 4 value
Feed 9 - Reporting dimension 5 value
Feed 9 - Reporting dimension 6 value
Feed 10 - Reporting dimension 1 value
Feed 10 - Reporting dimension 2 value
Feed 10 - Reporting dimension 3 value
Feed 10 - Reporting dimension 4 value
Feed 10 - Reporting dimension 5 value
Feed 10 - Reporting dimension 6 value
Feed 11 - Reporting dimension 1 value
Feed 11 - Reporting dimension 2 value
Feed 11 - Reporting dimension 3 value
Feed 11 - Reporting dimension 4 value
Feed 11 - Reporting dimension 5 value
Feed 11 - Reporting dimension 6 value
Feed 12 - Reporting dimension 1 value
Feed 12 - Reporting dimension 2 value
Feed 12 - Reporting dimension 3 value
Feed 12 - Reporting dimension 4 value
Feed 12 - Reporting dimension 6 value
Feed 13 - Reporting dimension 1 value
Feed 13 - Reporting dimension 2 value
Feed 13 - Reporting dimension 4 value
Feed 13 - Reporting dimension 5 value
Feed 13 - Reporting dimension 6 value
Feed 14 - Reporting dimension 1 value
Feed 14 - Reporting dimension 2 value
Feed 14 - Reporting dimension 3 value
Feed 14 - Reporting dimension 4 value
Feed 14 - Reporting dimension 5 value
Feed 14 - Reporting dimension 6 value
Feed 15 - Reporting dimension 1 value
Feed 15 - Reporting dimension 2 value
Feed 15 - Reporting dimension 3 value
Feed 15 - Reporting dimension 4 value
Feed 15 - Reporting dimension 5 value
Feed 15 - Reporting dimension 6 value
Feed 16 - Reporting dimension 1 value
Feed 16 - Reporting dimension 2 value
Feed 16 - Reporting dimension 3 value
Feed 16 - Reporting dimension 4 value
Feed 16 - Reporting dimension 5 value
Feed 16 - Reporting dimension 6 value
Feed 17 - Reporting dimension 2 value
Feed 17 - Reporting dimension 3 value
Feed 17 - Reporting dimension 4 value
Feed 17 - Reporting dimension 5 value
Feed 17 - Reporting dimension 6 value
Feed 18 - Reporting dimension 1 value
Feed 18 - Reporting dimension 2 value
Feed 18 - Reporting dimension 3 value
Feed 18 - Reporting dimension 4 value
Feed 18 - Reporting dimension 5 value
Feed 18 - Reporting dimension 6 value
Feed 19 - Reporting dimension 1 value
Feed 19 - Reporting dimension 2 value
Feed 19 - Reporting dimension 3 value
Feed 19 - Reporting dimension 4 value
Feed 19 - Reporting dimension 5 value
Feed 19 - Reporting dimension 6 value
Feed 20 - Reporting dimension 1 value
Feed 20 - Reporting dimension 2 value
Feed 20 - Reporting dimension 3 value
Feed 20 - Reporting dimension 4 value
Feed 20 - Reporting dimension 5 value
Feed 20 - Reporting dimension 6 value
Dynamic Profile
Dynamic Profile Id
Dynamic Element 1
Feed 1 - Reporting label
Feed 1 - Unique ID
Dynamic Element 2
Feed 2 - Reporting label
Feed 2 - Unique ID
Dynamic Element 3
Feed 3 - Reporting label
Feed 3 - Unique ID
Dynamic Element 4
Feed 4 - Reporting label
Feed 4 - Unique ID
Dynamic Element 5
Feed 5 - Reporting label
Feed 5 - Unique ID
Dynamic Element 6
Feed 6 - Reporting label
Feed 6 - Unique ID
Dynamic Element 7
Feed 7 - Reporting label
Feed 7 - Unique ID
Dynamic Element 8
Feed 8 - Reporting label
Feed 8 - Unique ID
Dynamic Element 9
Feed 9 - Reporting label
Feed 9 - Unique ID
Dynamic Element 10
Feed 10 - Reporting label
Feed 10 - Unique ID
Dynamic Element 11
Feed 11 - Reporting label
Feed 11 - Unique ID
Dynamic Element 12
Feed 12 - Reporting label
Feed 12 - Unique ID
Dynamic Element 13
Feed 13 - Reporting label
Feed 13 - Unique ID
Dynamic Element 14
Feed 14 - Reporting label
Feed 14 - Unique ID
Dynamic Element 15
Feed 15 - Reporting label
Feed 15 - Unique ID
Dynamic Element 16
Feed 16 - Reporting label
Feed 16 - Unique ID
Dynamic Element 17
Feed 17 - Reporting label
Feed 17 - Unique ID
Dynamic Element 18
Feed 18 - Reporting label
Feed 18 - Unique ID
Dynamic Element 19
Feed 19 - Reporting label
Feed 19 - Unique ID
Dynamic Element 20
Feed 20 - Reporting label
Feed 20 - Unique ID
In-stream video
Playback Method
Video Continuous Play
Location
City
Country
Designated Market Area (DMA)
ZIP/Postal Code
Rich media
Exit URL
Custom Variable
Rich Media Event
Video 4A's Ad-ID
Video Length
Served Pixel Density
Video Player Size
Video Prominence Score
Paid search
Paid Search Ad
Paid Search Ad Group
Paid Search Ad Group ID
Paid Search Ad ID
Paid Search Advertiser
Paid Search Advertiser ID
Paid Search Agency
Paid Search Agency ID
Paid Search Bid Strategy
Paid Search Bid Strategy ID
Paid Search Campaign
Paid Search Campaign ID
Paid Search Engine Account
Paid Search Engine Account Category
Paid Search Engine Account ID
Paid Search External Ad Group ID
Paid Search External Ad ID
Paid Search External Campaign ID
Paid Search External Keyword ID
Paid Search Keyword
Paid Search Keyword ID
Paid Search Landing Page URL
Paid Search Legacy Keyword ID
Paid Search Match Type
Paid social
Paid Social Ad
Paid Social Ad Group
Paid Social Ad Group ID
Paid Social Ad ID
Paid Social Advertiser
Paid Social Advertiser ID
Paid Social Agency
Paid Social Agency ID
Paid Social Campaign
Paid Social Campaign ID
Paid Social Engine Account
Paid Social Engine Account ID
Paid Social External Ad Group ID
Paid Social External Ad ID
Paid Social External Campaign ID
Paid Social External Engine Account ID
Twitter Campaign ID
Twitter Creative ID
Twitter Creative Media ID
Twitter Creative Type
Twitter Impression Type
Twitter Line Item ID
Twitter Placement Type
Dv360
DV360 Advertiser
DV360 Advertiser ID
DV360 Campaign
DV360 Campaign ID
DV360 Creative
DV360 Creative ID
DV360 Insertion Order
DV360 Insertion Order ID
DV360 Line Item
DV360 Line Item ID
DV360 Partner
DV360 Partner ID
DV360 Site
DV360 Site ID
Rendering ID
Verification
Domain
Sensitive Category
Audibility At Complete
Audibility At Start
Video Player Size at Completion
Video Player Size at First Quartile
Video Player Size at Midpoint
Video Player Size at Start
Video Player Size at Third Quartile
Video Resized
Metrics
In-stream video
TrueView Views
Measurable Impressions For Video Player Location
Measurable Impressions For Video Player Size
Companion Clicks
Companion Views
Rich media
Average Display Time
Average Expansion Time
Full-Screen Average View Time
Average Interaction Time
Video Average View Time
Backup Image
Rich Media Click Rate
Rich Media Clicks
Code Serves
Average Time
Counters
Exits
Timers
Custom Variable Count 1
Custom Variable Count 2
Total Display Time
Rich Media Engagements
Event Counters
Event Timers
Expansion Time
Expansions
Full-Screen Impressions
Full-Screen Video Completions
Full-Screen Video Plays
Rich Media Impressions
Interaction Rate
Total Interaction Time
Total Interactions
Interactive Impressions
Manual Closes
Rich Media Scrolls
Video Companion Clicks
Video Completions
Video First Quartile Completions
Video Full-Screen
Video Interaction Rate
Video Interactions
Video Midpoints
Video Mutes
Video Pauses
Video Plays
Video Progress Events
Video Replays
Video Skips
Video Stops
Video Third Quartile Completions
Video Unmutes
Video View Rate
Video Views
Percentage Of Measurable Impressions For Audio
Percentage Of Measurable Impressions For Video Player Location
Percentage Of Measurable Impressions For Video Player Size
Video Muted At Start
HD Video Player Size Impressions
Large Video Player Size Impressions
Video Player Location Avg Pixels From Left
Video Player Location Avg Pixels From Top
Video Player Size Avg Height
Video Player Size Avg Width
Small Video Player Size Impressions
Video Prominence Score
Paid search
Paid Search Average Position
Paid Search Click Rate
Paid Search Clicks
Paid Search Cost
Paid Search Impressions
Paid Search Revenue
Floodlight: Paid Search Spend Per Transaction Revenue
Floodlight: Paid Search Transaction Conversion Percentage
Floodlight: Paid Search Transaction Revenue Per Spend
Paid Search Transactions
Paid Search Visits
Paid social
Paid Social Clicks
Paid Social Cost
Paid Social Impressions
Dv360
DV360 Cost (Account Currency)
DV360 Cost USD
Verification
Vendor Blocked Ads
Blocked Impressions
Publisher Problems
Reporting Problems
Serving Problems
Verifiable Impressions
Warnings
Custom metrics
Audio Companion Clicks
Begin to Render Eligible Impressions
Begin to Render Impressions
Booked Activities
Booked Clicks
Booked Impressions
Booked Viewable Impressions
Click Rate
Clicks
Cookie Unconsented Impressions
Downloaded Impressions
Impressions
Natural Search Actions
Natural Search Clicks
Natural Search Revenue
Natural Search Transactions
Floodlight: Paid Search Action Conversion Percentage
Paid Search Actions
Floodlight: Paid Search Average Cost Per Action
Floodlight: Paid Search Average Cost Per Transaction
Floodlight: Paid Search Average CM360 Transaction Amount
Provisional Impressions
Roadblock Impressions
Tracked Ads
Cost
Activity Delivery Status
Click Delivery Status
Cost Per Activity
Cost Per Click
Cost Per Revenue
Effective CPM
Impression Delivery Status
Media Cost
Planned Media Cost
Conversions
Click-through Conversions
Click-through Revenue
Activity Per Click
Activity Per Thousand Impressions
View-through Conversions
View-through Revenue
Revenue Per Click
Revenue Per Thousand Impressions
Total Conversions
Total Revenue
Cross-device conversions
Click-through Conversions + Cross-Environment
Click-through Revenue + Cross-Environment
Click-through Conversion Events + Cross-Environment
Total Conversions + Cross-Environment
Total Revenue + Cross-Environment
Total Conversion Events + Cross-Environment
View-through Conversions + Cross-Environment
View-through Revenue + Cross-Environment
View-through Conversion Events + Cross-Environment
Active view
Active View: % of Ad Played
Active View: Average Viewable Time (Seconds)
Active View: Custom Metric Measurable Impressions
Active View: Custom Metric Viewable Impressions
Active View: Custom Metric Viewable Rate
Active View: Eligible Impressions
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Viewable)
Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions
Active View: Not Measurable Impressions
Active View: Not Viewable Impressions
Active View: % Audible and Visible at Completion
Active View: % Audible and Visible at First Quartile
Active View: % Audible and Visible at Midpoint
Active View: % Audible and Visible at Start
Active View: % Audible and Visible at Third Quartile
Active View: % Audible Impressions
Active View: % In Background
Active View: % Full-Screen
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
Active View: % of Completed Impressions Audible and Visible
Active View: % of First Quartile Impressions Audible and Visible
Active View: % of Midpoint Impressions Audible and Visible
Active View: % of Third Quartile Impressions Audible and Visible
Active View: % of First Quartile Impressions Visible
Active View: % of Midpoint Impressions Visible
Active View: % of Third Quartile Impressions Visible
Active View: % Play Time Audible
Active View: % Play Time Visible
Active View: % Visible 10 Seconds
Active View: % Visible at Completion
Active View: % Visible at Midpoint
Active View: % Visible at Start
Active View: % Visible at Third Quartile
Active View: % Measurable Impressions
Active View: % Viewable Impressions
Active View: Viewable Impressions
In-stream audio
Audio Companion Views
Audio Completions
Audio First Quartile Completions
Audio Midpoints
Audio Mutes
Audio Pauses
Audio Plays
Audio Replays
Audio Third Quartile Completions
Audio Unmutes
Measurable Impressions For Audio
Invalid traffic
General Invalid Traffic (GIVT) Active View Eligible Impressions
General Invalid Traffic (GIVT) Active View Measurable Impressions
General Invalid Traffic (GIVT) Active View Viewable Impressions
General Invalid Traffic (GIVT) Begin to Render Impressions
General Invalid Traffic (GIVT) Clicks
General Invalid Traffic (GIVT) Impressions
General Invalid Traffic (GIVT) Tracked Ads
Invalid Active View Eligible Impressions
Invalid Active View Measurable Impressions
Invalid Active View Viewable Impressions
Invalid Begin to Render Impressions
Invalid Clicks
Invalid Impressions
Invalid Tracked Ads
% Invalid Clicks
% Invalid Impressions
Social media
Social Engagement Rate
Follows
Twitter Leads Generated
Likes
Twitter Offers Accepted
Other Social Interactions
Replies
Shares (External)
Shares (Internal)
Total Social Engagements
Twitter App Install Clicks
Twitter Buy Now Clicks
Twitter Buy Now Purchases
Twitter URL Clicks
Twitter: Video 50% In View For 2 Seconds
Twitter: Video 100% In View For 3 Seconds

Google CM Floodlight Report

Dimensions
Audience
Audience Targeted
Cm360
Activity
Activity Group
Activity Group ID
Activity ID
Activity Date/Time
Ad
Ad ID
Ad Type
Advertiser
Advertiser Group
Advertiser ID
Asset
Asset Category
Asset ID
Asset Orientation
Campaign
Campaign End Date
Campaign ID
Campaign Start Date
Channel Mix
Click Count
Click-through URL
Conversion Referrer
Conversion URL
Creative
Creative Groups 1
Creative Groups 2
Creative ID
Creative Pixel Size
Creative Type
Creative Version
Data Source
Days Since Attributed Interaction
Days Since First Interaction
Package/Roadblock
Package/Roadblock ID
Package/Roadblock Strategy
Placement
Placement End Date
Placement ID
Placement Pixel Size
Placement Start Date
Platform Type
Rendering ID
Site (CM360)
Site (Site Directory)
Site ID (Site Directory)
Site ID (CM360)
Site Keyname
Computer system
Browser/Platform
Connection Type
Mobile Carrier
Operating System
Operating System Version
Custom floodlight variables
Floodlight Attribution Type
Floodlight Configuration
Floodlight Variable 1
Floodlight Variable 2
Floodlight Variable 3
Floodlight Variable 4
Floodlight Variable 5
Floodlight Variable 6
Floodlight Variable 7
Floodlight Variable 8
Floodlight Variable 9
Floodlight Variable 10
Floodlight Variable 11
Floodlight Variable 12
Floodlight Variable 13
Floodlight Variable 14
Floodlight Variable 15
Floodlight Variable 16
Floodlight Variable 17
Floodlight Variable 18
Floodlight Variable 19
Floodlight Variable 20
Floodlight Variable 21
Floodlight Variable 22
Floodlight Variable 23
Floodlight Variable 24
Floodlight Variable 25
Floodlight Variable 26
Floodlight Variable 27
Floodlight Variable 28
Floodlight Variable 29
Floodlight Variable 30
Floodlight Variable 31
Floodlight Variable 32
Floodlight Variable 33
Floodlight Variable 34
Floodlight Variable 35
Floodlight Variable 36
Floodlight Variable 37
Floodlight Variable 38
Floodlight Variable 39
Floodlight Variable 40
Floodlight Variable 41
Floodlight Variable 42
Floodlight Variable 43
Floodlight Variable 44
Floodlight Variable 45
Floodlight Variable 46
Floodlight Variable 47
Floodlight Variable 48
Floodlight Variable 49
Floodlight Variable 50
Floodlight Variable 51
Floodlight Variable 52
Floodlight Variable 53
Floodlight Variable 54
Floodlight Variable 55
Floodlight Variable 56
Floodlight Variable 57
Floodlight Variable 58
Floodlight Variable 59
Floodlight Variable 60
Floodlight Variable 61
Floodlight Variable 62
Floodlight Variable 63
Floodlight Variable 64
Floodlight Variable 65
Floodlight Variable 66
Floodlight Variable 67
Floodlight Variable 68
Floodlight Variable 69
Floodlight Variable 70
Floodlight Variable 71
Floodlight Variable 72
Floodlight Variable 73
Floodlight Variable 74
Floodlight Variable 75
Floodlight Variable 76
Floodlight Variable 77
Floodlight Variable 78
Floodlight Variable 79
Floodlight Variable 80
Floodlight Variable 81
Floodlight Variable 82
Floodlight Variable 83
Floodlight Variable 84
Floodlight Variable 85
Floodlight Variable 86
Floodlight Variable 87
Floodlight Variable 88
Floodlight Variable 89
Floodlight Variable 90
Floodlight Variable 91
Floodlight Variable 92
Floodlight Variable 93
Floodlight Variable 94
Floodlight Variable 95
Floodlight Variable 96
Floodlight Variable 97
Floodlight Variable 98
Floodlight Variable 99
Floodlight Variable 100
NUM Value
ORD Value
TRAN Value
U Value
Date
Date
Hour
Month
Week
ZIP/Postal Code
Dynamic element variables
Dynamic Profile
Dynamic Profile Id
Dynamic Element 1
Feed 1 - Reporting dimension 1
Feed 1 - Reporting dimension 2
Feed 1 - Reporting dimension 3
Feed 1 - Reporting label
Feed 1 - Unique ID
Dynamic Element 2
Feed 2 - Reporting dimension 1
Feed 2 - Reporting dimension 2
Feed 2 - Reporting dimension 3
Feed 2 - Reporting label
Feed 2 - Unique ID
Dynamic Element 3
Feed 3 - Reporting dimension 1
Feed 3 - Reporting dimension 2
Feed 3 - Reporting dimension 3
Feed 3 - Reporting label
Feed 3 - Unique ID
Dynamic Element 4
Feed 4 - Reporting dimension 1
Feed 4 - Reporting dimension 2
Feed 4 - Reporting dimension 3
Feed 4 - Reporting label
Feed 4 - Unique ID
Dynamic Element 5
Feed 5 - Reporting dimension 1
Feed 5 - Reporting dimension 2
Feed 5 - Reporting dimension 3
Feed 5 - Reporting label
Feed 5 - Unique ID
Location
City
Country
Designated Market Area (DMA)
State/Region
Path details
Path Length
Path summary
Path Type
Rich media
Rich Media Custom Event Count
Rich Media Custom Event Path Summary
Has Backup Image
Has Counters
Has Exits
Has Timers
Has Dynamic Impressions
Has Expansions
Has Full-Screen Impressions
Has Full-Screen Video Completions
Has Full-Screen Video Plays
Has Full-Screen Views
Has HTML5 Impressions
Has Interactive Impressions
Has Manual Closes
Has Video Companion Clicks
Has Video Completions
Has Video First Quartile Completions
Has Video Full-Screen
Has Video Interactions
Has Video Midpoints
Has Video Mutes
Has Video Pauses
Has Video Plays
Has Video Progress Events
Has Video Replays
Has Video Skips
Has Video Stops
Has Video Third Quartile Completions
Has Video Unmutes
Has Video Views
Video Length
Rich Media Standard Event Count
Rich Media Standard Event Path Summary
Standard variables
Impression Count
Interaction Channel
Interaction Count: Click Tracker
Interaction Count: Mobile Rich Media
Interaction Count: Mobile Static Image
Interaction Count: Mobile Video
Interaction Count: Natural Search
Interaction Count: Paid Search
Interaction Count: Rich Media
Interaction Count: Static Image
Interaction Count: Video
Interaction Type
Paid search
Paid Search Ad
Paid Search Ad Group
Paid Search Ad Group ID
Paid Search Ad ID
Paid Search Advertiser
Paid Search Advertiser ID
Paid Search Agency
Paid Search Agency ID
Paid Search Bid Strategy
Paid Search Bid Strategy ID
Paid Search Campaign
Paid Search Campaign ID
Paid Search Engine Account
Paid Search Engine Account Category
Paid Search Engine Account ID
Paid Search External Ad Group ID
Paid Search External Ad ID
Paid Search External Campaign ID
Paid Search External Keyword ID
Paid Search Keyword
Paid Search Keyword ID
Paid Search Labels
Paid Search Landing Page URL
Paid Search Legacy Keyword ID
Paid Search Match Type
Paid social
Paid Social Ad
Paid Social Ad Group
Paid Social Ad Group ID
Paid Social Ad ID
Paid Social Advertiser
Paid Social Advertiser ID
Paid Social Agency
Paid Social Agency ID
Paid Social Campaign
Paid Social Campaign ID
Paid Social Engine Account
Paid Social Engine Account ID
Paid Social External Ad Group ID
Paid Social External Ad ID
Paid Social External Campaign ID
Paid Social External Engine Account ID
Natural search
Natural Search Engine Country
Natural Search Engine Property
Natural Search Engine URL
Natural Search Landing Page
Natural Search Landing Page Query String
Natural Search Processed Landing Page
Natural Search Processed Landing Page Query String
Natural Search Query
Metrics
Custom floodlight variables
Floodlight Impressions
Floodlight Variable 1
Floodlight Variable 2
Floodlight Variable 3
Floodlight Variable 4
Floodlight Variable 5
Floodlight Variable 6
Floodlight Variable 7
Floodlight Variable 8
Floodlight Variable 9
Floodlight Variable 10
Floodlight Variable 11
Floodlight Variable 12
Floodlight Variable 13
Floodlight Variable 14
Floodlight Variable 15
Floodlight Variable 16
Floodlight Variable 17
Floodlight Variable 18
Floodlight Variable 19
Floodlight Variable 20
floodlight variable 21
floodlight variable 22
floodlight variable 23
floodlight variable 24
floodlight variable 25
floodlight variable 26
floodlight variable 27
floodlight variable 28
floodlight variable 29
floodlight variable 30
floodlight variable 31
floodlight variable 32
floodlight variable 33
floodlight variable 34
floodlight variable 35
floodlight variable 36
floodlight variable 37
floodlight variable 38
floodlight variable 39
floodlight variable 40
floodlight variable 41
floodlight variable 42
floodlight variable 43
floodlight variable 44
floodlight variable 45
floodlight variable 46
floodlight variable 47
floodlight variable 48
floodlight variable 49
floodlight variable 50
floodlight variable 51
floodlight variable 52
floodlight variable 53
floodlight variable 54
floodlight variable 55
floodlight variable 56
floodlight variable 57
floodlight variable 58
floodlight variable 59
floodlight variable 60
floodlight variable 61
floodlight variable 62
floodlight variable 63
floodlight variable 64
floodlight variable 65
floodlight variable 66
floodlight variable 67
floodlight variable 68
floodlight variable 69
floodlight variable 70
floodlight variable 71
floodlight variable 72
floodlight variable 73
floodlight variable 74
floodlight variable 75
floodlight variable 76
floodlight variable 77
floodlight variable 78
floodlight variable 79
floodlight variable 80
floodlight variable 81
floodlight variable 82
floodlight variable 83
floodlight variable 84
floodlight variable 85
floodlight variable 86
floodlight variable 87
floodlight variable 88
floodlight variable 89
floodlight variable 90
floodlight variable 91
floodlight variable 92
floodlight variable 93
floodlight variable 94
floodlight variable 95
floodlight variable 96
floodlight variable 97
floodlight variable 98
floodlight variable 99
floodlight variable 100
Rich media
Average Expansion Time
Full-Screen Average View Time
Average Interaction Time
Video Average View Time
Backup Image
Average Time
Counters
Exits
Timers
Total Display Time
Expansion Time
Expansions
Full-Screen Impressions
Full-Screen Video Completions
Full-Screen Video Plays
HTML5 Impressions
Total Interaction Time
Total Interactions
Interactive Impressions
Manual Closes
Video Companion Clicks
Video Completions
Video First Quartile Completions
Video Full-Screen
Video Interaction Rate
Video Interactions
Video Midpoints
Video Mutes
Video Pauses
Video Plays
Video Progress Events
Video Replays
Video Skips
Video Stops
Video Third Quartile Completions
Video Unmutes
Video View Rate
Video Views
Custom metrics
Click-through Conversions
Click-through Revenue
View-through Conversions
View-through Revenue
Conversions
Total Conversions
Total Revenue
Transaction Count

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