Insights / Google Analytics 4

There is a lot of confusion around the discrepancy between sessions and users metrics in BigQuery dataset and the values displayed in the GA4 admin for the same time period...

Take a look at the combinations of metrics and dimensions we recommend for the most common GA4 reports, including traffic, events, demographics, e-commerce, and page performance....

The experts at Calibrate are here to share some easy-to-implement (and free!) ways to segment your data that will be similar to the views in Universal Analytics....

The powerful integration between GA4 and BigQuery allows businesses to query and analyze their data, unlocking a whole new world of insights....

Google Sheets and Google BigQuery are two powerful tools that can be used to analyze and visualize large datasets...

Now that 2023 has arrived, the more GA4, the better. GA4 is a robust analytics system based on events and parameters....

We've put together just a few of the reasons why you should consider using the GA4 API instead of the native Google BigQuery workstream...

Create a dashboard with access to both your current data collected from GA4 and all of your historic data from GA3....

Unlock more flexibility around data use cases, as well as removing limitations when populating dynamic data into a Looker Studio dashboard....

If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible....