Insights / Looker Studio

Overcoming inflated or inconsistent user metrics when comparing Google Analytics 4 export in BigQuery to Looker Studio's GA4 connector....

Google Looker Studio recently added responsive dashboards. This update makes it easy to create mobile-friendly reports for KPI checks in real time....

Google's Gemini integration with Looker Studio Pro simplifies setup and helps marketers gain real-time insights using AI Assistants....

API connections remain a popular way to pull data into reports but they come with limitations. Consider adding a dedicated data warehouse like Google BigQuery to your analytics stack....

This guide covers essential steps, from initial design concepts to incorporating branding elements like color schemes, icons, and typography, to achieve a polished and cohesive template....

In this article, we'll walk you through a step-by-step process to integrate your Google Ads data with Looker Studio using the Google Ads API, making it easy to monitor and optimize your ad creative in real-time....

Our experts explain the ways you can add these metrics to your reports and explore the pros and cons of each option....

This article walks you through the process of connecting multiple visualization apps to a GA4 dataset in Google BigQuery. We'll also show you how to build a funnel report with the standard GA4 ecommerce events....

We will take a moment to outline the differences between Google Looker and Google Looker Studio which will hopefully help you select which one is best suited for your needs....

Let us take a look at why consistent taxonomies are paramount and deserve a heaping dose of attention to detail....