Connect Your Google Analytics 4 Performance with All Your Data
Drive Meaningful Insights from Google Analytics 4
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
Automatically pull data from Google Analytics 4, which can then be grouped with data from other marketing platforms and automatically fed into your Data Warehouse, BI solution or visualization tool.
With just a few clicks, connect your Google Analytics 4 account to any data warehouse of your choice and watch your data load in real-time. Experience a hassle-free, zero-maintenance data load.
What data can I get from Google Analytics 4?
Available endpoints and fields are available from Google Analytics 4 through Launchpad.
Google Analytics 4
Dimensions
Advertising
Is ads personalization allowed
Is limited ad tracking
Attribution
Campaign ID
Campaign
Default channel group
Google Ads account name
Google Ads ad group ID
Google Ads ad group name
Google Ads ad network type
Google Ads campaign ID
Google Ads campaign
Google Ads campaign type
Google Ads creative ID
Google Ads customer ID
Google Ads keyword text
Google Ads query
Medium
Channel group
First user primary channel group
Primary channel group
Session primary channel group
Cohort
Cohort
Daily cohort
Monthly cohort
Weekly cohort
Demographics
Interests
Age
Gender
Ecommerce
Item affiliation
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item ID
Item list ID
Item list name
Item name
Item promotion creative name
Item promotion ID
Item promotion name
Item variant
Item list position
Item location ID
Item promotion creative slot
Order coupon
Shipping tier
Source
Source / medium
Source platform
Transaction ID
Currency code
Event
Event name
Is conversion event (deprecated - use 'Is key event' instead)
Is key event
Test data filter ID
Gaming
Achievement ID
Character
Level
Virtual currency name
General
File extension
File name
Group ID
Method
Percent scrolled
Search term
Test data filter name
Visible
Geography
City
City ID
Continent
Continent ID
Country
Country ID
Region
Link
Link classes
Link domain
Link ID
Link text
Link URL
Outbound
Page / screen
Content group
Content ID
Full page URL
Hostname
Landing page + query string (deprecated)
Landing page + query string (updated)
Page location
Page path
Page path + query string
Page referrer
Page title
Page path and screen class
Page path + query string and screen class
Page title and screen class
Page title and screen name
Platform / device
App version
Browser
Device category
Device model
Language
Language code
Device brand
Device
Mobile model
Operating system
OS version
Operating system with version
Platform
Platform / device category
Screen resolution
Stream ID
Stream name
Publisher
Ad format
Ad source
Ad unit
Time
Date
Date + hour (YYYYMMDDHH)
Date hour and minute
Day
Day of week
Minute
Day of week name
ISO week
ISO year
ISO week of ISO year
Year month
Year week
Month
Nth hour
Nth minute
Nth month
Nth week
Nth year
Week
Year
Traffic source
First user campaign ID
First user campaign
First user default channel group
First user Google Ads account name
First user Google Ads ad group ID
First user Google Ads ad group name
First user Google Ads ad network type
First user Google Ads campaign ID
First user Google Ads campaign
First user Google Ads campaign type
First user Google Ads creative ID
First user Google Ads customer ID
First user Google Ads keyword text
First user Google Ads query
First user manual ad content
First user manual term
First user medium
First user source
First user source / medium
First user source platform
Manual ad content
Manual term
Session campaign ID
Session campaign
Session default channel group
Session Google Ads account name
Session Google Ads ad group ID
Session Google Ads ad group name
Session Google Ads ad network type
Session Google Ads campaign ID
Session Google Ads campaign
Session Google Ads campaign type
Session Google Ads creative ID
Session Google Ads customer ID
Session Google Ads keyword text
Session Google Ads query
Session manual ad content
Session manual term
Session medium
Session SA360 ad group name
Session SA360 campaign
Session SA360 creative format
Session SA360 engine account ID
Session SA360 engine account name
Session SA360 engine account type
Session SA360 keyword text
Session SA360 medium
Session SA360 query
Session SA360 source
Session source
Session source / medium
Session source platform
User
Audience ID
Audience name
New / returning
Signed in with user ID
User lifetime
First session date
Video
Video provider
Video title
Video URL
Manual traffic sources
Manual campaign ID
Manual campaign name
Manual creative format
Manual marketing tactic
Manual medium
Manual source
Manual source / medium
Manual source platform
First user manual campaign ID
First user manual campaign name
First user manual creative format
First user manual marketing tactic
First user manual medium
First user manual source
First user manual source / medium
First user manual source platform
Session manual campaign ID
Session manual campaign name
Session manual creative format
Session manual marketing tactic
Session manual medium
Session manual source
Session manual source / medium
Session manual source platform
Campaign manager 360
CM360 account ID
CM360 account name
CM360 advertiser ID
CM360 advertiser name
CM360 campaign ID
CM360 campaign name
CM360 creative format
CM360 creative ID
CM360 creative name
CM360 creative type
CM360 creative type ID
CM360 creative version
CM360 medium
CM360 placement cost structure
CM360 placement ID
CM360 placement name
CM360 rendering ID
CM360 site ID
CM360 site name
CM360 source
CM360 source / medium
First user CM360 account ID
First user CM360 account name
First user CM360 advertiser ID
First user CM360 advertiser name
First user CM360 campaign ID
First user CM360 campaign name
First user CM360 creative format
First user CM360 creative ID
First user CM360 creative name
First user CM360 creative type
First user CM360 creative type ID
First user CM360 creative version
First user CM360 medium
First user CM360 placement cost structure
First user CM360 placement ID
First user CM360 placement name
First user CM360 rendering ID
First user CM360 site ID
First user CM360 site name
First user CM360 source
First user CM360 source / medium
Session CM360 account ID
Session CM360 account name
Session CM360 advertiser ID
Session CM360 advertiser name
Session CM360 campaign ID
Session CM360 campaign name
Session CM360 creative format
Session CM360 creative ID
Session CM360 creative name
Session CM360 creative type
Session CM360 creative type ID
Session CM360 creative version
Session CM360 medium
Session CM360 placement cost structure
Session CM360 placement ID
Session CM360 placement name
Session CM360 rendering ID
Session CM360 site ID
Session CM360 site name
Session CM360 source
Session CM360 source / medium
Display & video 360
DV360 advertiser ID
DV360 advertiser name
DV360 campaign ID
DV360 campaign name
DV360 creative format
DV360 creative ID
DV360 creative name
DV360 exchange ID
DV360 exchange name
DV360 insertion order ID
DV360 insertion order name
DV360 line item ID
DV360 line item name
DV360 medium
DV360 partner ID
DV360 partner name
DV360 source
DV360 source / medium
First user DV360 advertiser ID
First user DV360 advertiser name
First user DV360 campaign ID
First user DV360 campaign name
First user DV360 creative format
First user DV360 creative ID
First user DV360 creative name
First user DV360 exchange ID
First user DV360 exchange name
First user DV360 insertion order ID
First user DV360 insertion order name
First user DV360 line item ID
First user DV360 line item name
First user DV360 medium
First user DV360 partner ID
First user DV360 partner name
First user DV360 source
First user DV360 source / medium
Session DV360 advertiser ID
Session DV360 advertiser name
Session DV360 campaign ID
Session DV360 campaign name
Session DV360 creative format
Session DV360 creative ID
Session DV360 creative name
Session DV360 exchange ID
Session DV360 exchange name
Session DV360 insertion order ID
Session DV360 insertion order name
Session DV360 line item ID
Session DV360 line item name
Session DV360 medium
Session DV360 partner ID
Session DV360 partner name
Session DV360 source
Session DV360 source / medium
Search ads 360
First user SA360 ad group ID
First user SA360 ad group name
First user SA360 campaign ID
First user SA360 campaign
First user SA360 creative format
First user SA360 engine account ID
First user SA360 engine account name
First user SA360 engine account type
First user SA360 keyword text
First user SA360 manager account ID
First user SA360 manager account name
First user SA360 medium
First user SA360 query
First user SA360 source
First user SA360 source / medium
SA360 ad group ID
SA360 campaign ID
SA360 ad group name
SA360 campaign
SA360 creative format
SA360 engine account ID
SA360 engine account name
SA360 engine account type
SA360 keyword text
SA360 manager account ID
SA360 manager account name
SA360 medium
SA360 query
SA360 source
SA360 source / medium
Session SA360 ad group ID
Session SA360 campaign ID
Session SA360 manager account ID
Session SA360 manager account name
Session SA360 source / medium
Metrics
Advertising
Ads clicks
Ads cost
Ads cost per click
Cost per conversion (deprecated - use 'Cost per key event')
Cost per key event
Ads impressions
Return on ad spend
Total ad revenue
Cohort
Cohort active users
Cohort total users
Ecommerce
Add-to-carts
Cart-to-view rate
Checkouts
Ecommerce purchases
Item list clicks
Item list click through rate
Item list views
Item promotion click through rate
Item revenue
Item views
Items added to cart
Items checked out
Items clicked in list
Items clicked in promotion
Item purchase quantity
Items viewed
Items viewed in list
Items viewed in promotion
Items discount amount
New users
Item promotion clicks
Item promotion views
Purchase revenue
Purchase-to-view rate
Purchaser conversion (deprecated - use 'Purchaser rate')
Purchaser rate
Shipping amount
Tax amount
Transactions
Transactions per purchaser
Event
Conversions (deprecated us 'Key events')
Key Events (Conversions)
Event count
Event count per user
Event value
Events per session
Organic search
Organic google search average position
Organic google search click through rate
Organic google search clicks
Organic google search impressions
Page / screen
Views
Views per session
Publisher
Ad unit exposure
Publisher ad clicks
Publisher ad impressions
Revenue
Average purchase revenue
ARPPU
Average purchase revenue per user
ARPU
Total revenue
Session
Average session duration
Bounce rate
Engaged sessions
Engagement rate
Session conversion rate (deprecated use 'Session key event rate')
Session key event rate
Sessions
Sessions per user
User
1-day active users
28-day active users
7-day active users
Active users
Crash-affected users
Crash-free users rate
DAU / MAU
DAU / WAU
First-time purchaser conversion (deprecated use 'First-time purchaser rate')
First-time purchaser rate
First time purchasers
First-time purchasers per new user
Total purchasers
Total users
User conversion rate (deprecated - use 'User key event rate')
User key event rate
User engagement
WAU / MAU
Scrolled users
Views per use