Insights / Power BI

How to Build a Conversion Funnel Report With the BigQuery GA4 Dataset and Visualize Your Data With Looker Studio or Power BI

by Paul Cote, Aug 16, 2024

This article walks you through the process of connecting multiple visualization apps to a GA4 dataset in Google BigQuery. We'll also show you how to build a funnel report with the standard GA4 ecommerce events....

How to Connect Microsoft Power BI to Facebook Advertising Data

by Paul Cote, Feb 10, 2023

In addition to conversions from the ads themselves, you should be leveraging the data from your Facebook ads to discover useful insights and guide business decisions....