Insights / Universal Analytics

As the demand for data privacy increases and regulations are adopted, major web browsers have committed to phasing out third-party cookies...

Google is continually updating and optimizing its tools, and with the recent introduction and adoption of GA4, the Universal Analytics API is set to be retired on July 1, 2024....

Take a look at the combinations of metrics and dimensions we recommend for the most common GA4 reports, including traffic, events, demographics, e-commerce, and page performance....

The experts at Calibrate are here to share some easy-to-implement (and free!) ways to segment your data that will be similar to the views in Universal Analytics....

The experts at Calibrate Analytics are here to share the top three things to prioritize when planning your historical data export from Universal Analytics....

As the deadline for the Google Universal Analytics sunset on July 1st, 2023 approaches, businesses should have a plan in place for removing the tracking system from their websites....

In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation....

We explain about data retention settings and how to make sure certain dimensions and metrics remain available when you try to backfill your archives....

Create a dashboard with access to both your current data collected from GA4 and all of your historic data from GA3....

The end of Google Analytics Universal Analytics is approaching, and being prepared for the transition will ensure you have accurate historical data to guide your business...