Attribution
Campaign ID
Campaign
Default channel group
Google Ads account name
Google Ads ad group ID
Google Ads ad group name
Google Ads ad network type
Google Ads campaign ID
Google Ads campaign
Google Ads campaign type
Google Ads creative ID
Google Ads customer ID
Google Ads keyword text
Google Ads query
Medium
Cohort
Cohort
Daily cohort
Monthly cohort
Weekly cohort
Demographics
Interests
Age
Gender
Ecommerce
Item affiliation
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item ID
Item list ID
Item list name
Item name
Item promotion creative name
Item promotion ID
Item promotion name
Item variant
Order coupon
Shipping tier
Source
Source / medium
Source platform
Transaction ID
Event
Event name
Is conversion event
Gaming
Achievement ID
Character
Level
Virtual currency name
General
File extension
File name
Group ID
Method
Percent scrolled
Search term
Test data filter name
Visible
Geography
City
City ID
Continent
Continent ID
Country
Country ID
Region
Link
Link classes
Link domain
Link ID
Link text
Link URL
Outbound
Page / screen
Content group
Content ID
Full page URL
Hostname
Landing page + query string
Page location
Page path
Page path + query string
Page referrer
Page title
Page path and screen class
Page path + query string and screen class
Page title and screen class
Page title and screen name
Platform / device
App version
Browser
Device category
Device model
Language
Language code
Device brand
Device
Mobile model
Operating system
OS version
Operating system with version
Platform
Platform / device category
Screen resolution
Stream ID
Stream name
Publisher
Ad format
Ad source
Ad unit
Time
Date
Date + hour (YYYYMMDDHH)
Date hour and minute
Day
Day of week
Minute
Month
Nth hour
Nth minute
Nth month
Nth week
Nth year
Week
Year
Traffic source
First user campaign ID
First user campaign
First user default channel group
First user Google Ads account name
First user Google Ads ad group ID
First user Google Ads ad group name
First user Google Ads ad network type
First user Google Ads campaign ID
First user Google Ads campaign
First user Google Ads campaign type
First user Google Ads creative ID
First user Google Ads customer ID
First user Google Ads keyword text
First user Google Ads query
First user manual ad content
First user manual term
First user medium
First user source
First user source / medium
First user source platform
Manual ad content
Manual term
Session campaign ID
Session campaign
Session default channel group
Session Google Ads account name
Session Google Ads ad group ID
Session Google Ads ad group name
Session Google Ads ad network type
Session Google Ads campaign ID
Session Google Ads campaign
Session Google Ads campaign type
Session Google Ads creative ID
Session Google Ads customer ID
Session Google Ads keyword text
Session Google Ads query
Session manual ad content
Session manual term
Session medium
Session SA360 ad group name
Session SA360 campaign ID
Session SA360 campaign
Session SA360 creative format
Session SA360 engine account ID
Session SA360 engine account name
Session SA360 engine account type
Session SA360 keyword text
Session SA360 medium
Session SA360 query
Session SA360 source
Session source
Session source / medium
Session source platform
User
Audience ID
Audience name
New / returning
Signed in with user ID
User lifetime
First session date
Video
Video provider
Video title
Video URL
Advertising
Ads clicks
Ads cost
Ads cost per click
Cost per conversion
Ads impressions
Return on ad spend
Total ad revenue
Cohort
Cohort active users
Cohort total users
Ecommerce
Add-to-carts
Cart-to-view rate
Checkouts
Ecommerce purchases
Item list clicks
Item list click through rate
Item list views
Item promotion click through rate
Item revenue
Item views
Items added to cart
Items checked out
Items clicked in list
Items clicked in promotion
Item purchase quantity
Items viewed
Items viewed in list
Items viewed in promotion
New users
Item promotion clicks
Item promotion views
Purchase revenue
Purchase-to-view rate
Purchaser conversion
Shipping amount
Tax amount
Transactions
Transactions per purchaser
Event
Conversions
Event count
Event count per user
Event value
Events per session
Organic search
Organic google search average position
Organic google search click through rate
Organic google search clicks
Organic google search impressions
Page / screen
Views
Views per session
Publisher
Ad unit exposure
Publisher ad clicks
Publisher ad impressions
Revenue
Average purchase revenue
ARPPU
Average purchase revenue per user
ARPU
Total revenue
Session
Average session duration
Bounce rate
Engaged sessions
Engagement rate
Session conversion rate
Sessions
Sessions per user
User
1-day active users
28-day active users
7-day active users
Active users
Crash-affected users
Crash-free users rate
DAU / MAU
DAU / WAU
First-time purchaser conversion
First time purchasers
First-time purchasers per new user
Total purchasers
Total users
User conversion rate
User engagement
WAU / MAU
