Insights Category: Google Campaign Manager

Three Solutions to Consider When Google Campaign Manager (GCM) Offline Reports Go Away

by Paul Cote, Sep 15, 2023

Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?...

How To Analyze More Than 60 Days Of Floodlight Reporting Data And Visualize in Looker Studio

by Paul Cote, Apr 21, 2023

Google only allows you to view 60 days worth of floodlight data because floodlight tracking is designed to measure the effectiveness of online advertising campaigns in near real-time....

Convert Currency Values in Floodlight Reports to USD or Any Other Currency With Launchpad and Google BigQuery

by Paul Cote, Jan 24, 2023

The Floodlight pixel in Google Campaign Manager has a lot of great features, but it does not have the ability to convert currencies....