Insights / Industry Insights

Launchpad is an ETL data management platform designed to unify scattered CRM and behavioral customer data for better analytics and automation....

Meta Conversions API significantly improves customer data tracking, boosts ad performance through stronger attribution, and strengthens compliance with privacy regulations....

Your analytics stack should make it easier to uncover insights, not harder. If your team spends more time troubleshooting data than using it, it is time for an upgrade....

How AI Connect by Calibrate Analytics helped a resort automate and resolve Facebook Messenger requests from guests....

Launchpad was built to give everyone, from marketing analysts to operations managers, the ability to collect, clean, and visualize data without writing a single line of code....

In the spirit of spooky season, let's look at a few common haunted data scenarios and how to keep them from creeping into your analytics....

A huge challenge for digital teams is figuring out how to collect, organize, and connect all their data so it can actually drive decisions. We will share a roadmap for managing and organizing large datasets from multiple sources....

When pipelines break, data becomes delayed, corrupted, or lost, creating hidden costs that compound over time. Here are five key insights into how to avoid this....

Continuous Queries let you process data the moment it streams into BigQuery, expanding your data warehouse into a real-time data engine....

Continuous Queries let you process data the moment it streams into BigQuery, expanding your data warehouse into a real-time data engine....