Now that 2023 has arrived, the more GA4, the better. GA4 is a robust analytics system based on events and parameters.
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![Discover Our Five Best Practices for GA4](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1676068403/blog-best-practice-ga4/best-practices-hero_fdejcf.jpg)
Discover Our Five Best Practices for GA4
by Lance Abbrederis on Feb 09, 2023![Five Practical Reasons to Use the GA4 API Over the Native BigQuery Transfer](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1675892809/google-analtics4-bq_nbvkei.png)
Five Practical Reasons to Use the GA4 API Over the Native BigQuery Transfer
by Paul Cote on Feb 08, 2023We've put together just a few of the reasons why you should consider using the GA4 API instead of the native Google BigQuery workstream
read more![Convert Currency Values in Floodlight Reports to USD or Any Other Currency With Launchpad and Google BigQuery](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1674605206/blog-currency/currency_qldour.jpg)
Convert Currency Values in Floodlight Reports to USD or Any Other Currency With Launchpad and Google BigQuery
by Paul Cote on Jan 24, 2023The Floodlight pixel in Google Campaign Manager has a lot of great features, but it does not have the ability to convert currencies.
read more![Merge Your Google Analytics 4 and Google Analytics Universal Analytics Data With Google BigQuery](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1673719574/blog-ga-to-bq/ga-to-bq_g4fdxr.png)
Merge Your Google Analytics 4 and Google Analytics Universal Analytics Data With Google BigQuery
by Paul Cote on Jan 13, 2023Create a dashboard with access to both your current data collected from GA4 and all of your historic data from GA3.
read more![Understanding GA4 Quotas When Using Looker Studio](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1673717974/blog-looker-2/looker-studio_gkoett.jpg)
Understanding GA4 Quotas When Using Looker Studio
by Lance Abbrederis on Jan 10, 2023Unlock more flexibility around data use cases, as well as removing limitations when populating dynamic data into a Looker Studio dashboard.
read more![Top Schemas for Transferring Google Analytics Universal Analytics Reports](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1673200015/blog-ga-looker/schema-2_tdya0x.png)
Top Schemas for Transferring Google Analytics Universal Analytics Reports
by Lance Abbrederis on Jan 08, 2023The end of Google Analytics Universal Analytics is approaching, and being prepared for the transition will ensure you have accurate historical data to guide your business
read more![How to Archive Google Analytics Data](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1673198178/blog-ga-looker/archive_kljzwz.jpg)
How to Archive Google Analytics Data
by Lance Abbrederis on Jan 07, 2023On March 16th, 2022, Google announced it would be shutting down Google Analytics Universal Analytics
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