Query the native Google Analytics 4 dataset in Google BigQuery and set up an automated daily, weekly, monthly, etc email using a Launchpad email destination.
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Automate Paid Search Reports With Campaign Data From Google and Bing, and Conversion Data from Google Analytics
by Paul Cote on Feb 20, 2023Generate Search Engine Marketing daily refreshed reports to reduce the monthly preparation time.
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How to View Historic Data From Google Search Console Past the Previous 16 Months Using Launchpad and Google BigQuery
by Paul Cote on Feb 16, 2023As long-time fans and users of the GSC dashboard, we decided to build a Launchpad integration with the goal of addressing one key issue we have with the Google Search Console performance report.
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How to Connect Microsoft Power BI to Facebook Advertising Data
by Paul Cote on Feb 10, 2023In addition to conversions from the ads themselves, you should be leveraging the data from your Facebook ads to discover useful insights and guide business decisions.
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Discover Our Five Best Practices for GA4
by Lance Abbrederis on Feb 09, 2023Now that 2023 has arrived, the more GA4, the better. GA4 is a robust analytics system based on events and parameters.
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Five Practical Reasons to Use the GA4 API Over the Native BigQuery Transfer
by Paul Cote on Feb 08, 2023We've put together just a few of the reasons why you should consider using the GA4 API instead of the native Google BigQuery workstream
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Convert Currency Values in Floodlight Reports to USD or Any Other Currency With Launchpad and Google BigQuery
by Paul Cote on Jan 24, 2023The Floodlight pixel in Google Campaign Manager has a lot of great features, but it does not have the ability to convert currencies.
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