Insights

In addition to conversions from the ads themselves, you should be leveraging the data from your Facebook ads to discover useful insights and guide business decisions.

Now that 2023 has arrived, the more GA4, the better. GA4 is a robust analytics system based on events and parameters.

We've put together just a few of the reasons why you should consider using the GA4 API instead of the native Google BigQuery workstream

The Floodlight pixel in Google Campaign Manager has a lot of great features, but it does not have the ability to convert currencies.

Create a dashboard with access to both your current data collected from GA4 and all of your historic data from GA3.

Unlock more flexibility around data use cases, as well as removing limitations when populating dynamic data into a Looker Studio dashboard.

The end of Google Analytics Universal Analytics is approaching, and being prepared for the transition will ensure you have accurate historical data to guide your business