Insights

The Floodlight pixel in Google Campaign Manager has a lot of great features, but it does not have the ability to convert currencies.

Create a dashboard with access to both your current data collected from GA4 and all of your historic data from GA3.

Unlock more flexibility around data use cases, as well as removing limitations when populating dynamic data into a Looker Studio dashboard.

The end of Google Analytics Universal Analytics is approaching, and being prepared for the transition will ensure you have accurate historical data to guide your business

On March 16th, 2022, Google announced it would be shutting down Google Analytics Universal Analytics

If you are a Looker Studio power user, you are probably connecting to a Google Sheet as a table for select datasets and manually updating your sheet several times per month

If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible.