Insights

On March 16th, 2022, Google announced it would be shutting down Google Analytics Universal Analytics

If you are a Looker Studio power user, you are probably connecting to a Google Sheet as a table for select datasets and manually updating your sheet several times per month

If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible.

With the rise towards cloud-native applications, the industry is shifting towards streaming ETL with real-time data stream processing

The term ETL stands for Extract, Transform and Load, and is a three-step process used to consolidate data from multiple sources.

Functions, custom fields and lookup tables help to compile, convert, reformat, and cleanse the data before it is fed into your target destinations.

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance