Insights

If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible.

With the rise towards cloud-native applications, the industry is shifting towards streaming ETL with real-time data stream processing

The term ETL stands for Extract, Transform and Load, and is a three-step process used to consolidate data from multiple sources.

Functions, custom fields and lookup tables help to compile, convert, reformat, and cleanse the data before it is fed into your target destinations.

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance

For analyses, working with SQL on nested data can be very performant because nested data with arrays basically means working on pre-joined tables