The Best Way to Automate Digital Marketing Reports Is With an Extract, Transform, and Load Application

by Paul Cote on Apr 01, 2023

Manual reporting updates can be a tedious and time-consuming task for businesses. As companies grow and generate more data, the process of manually updating reports becomes even more cumbersome. Being able to automate reports not only saves companies valuable time, but it provides a range of other benefits as well. Thankfully, ETL (extract, transform, and load) solutions, such as Launchpad by Calibrate Analytics, are exactly what many companies have been waiting for.

Launchpad was created by digital marketers, so we have an in-depth understanding of what digital marketers need in order to be successful. We worked closely with real companies and marketing teams to create a tool that would provide exactly the services that would be most beneficial to them. Here are some of the benefits that my former teams realized when we replaced manual reporting updates with automated reports using an ETL solution:

Time Savings

One of the most significant benefits of automating reports with an ETL solution is the time saved by employees. Manually updating reports can take hours or even days, depending on the size of the report and the amount of data involved. An ETL solution can automate this process, allowing employees to focus on other critical tasks. The result is increased productivity and/or reduced labor costs.

Improved Accuracy

Manual reporting updates are prone to errors, such as data entry mistakes or typos. These errors can lead to incorrect conclusions, which can be costly for businesses. An ETL solution automates the process of updating reports, reducing the risk of human error and ensuring that the data is accurate.


As a company grows, so does the amount of data generated. This means that manual reporting updates become more complex and time-consuming. An ETL solution can seamlessly scale to handle large volumes of data, making it easier to manage and analyze data as the business grows. This can save businesses from having to invest in additional resources to handle the data, as well as needing to learn and implement new processes that might interrupt growth.

Cost Savings

By automating reports with an ETL solution, businesses can reduce labor costs associated with manual reporting updates. This can free up resources for other areas of the business, such as marketing or sales. Additionally, automated reports can provide insights that lead to cost savings in other areas of the business.

Improved Decision-Making

An ETL solution can provide real-time or near-real-time updates to reports, giving businesses insights into their data that were not possible with manual reporting updates. This can enable businesses to make data-driven decisions quickly, leading to improved performance and cost savings.

From time savings and improved accuracy to scalability, cost savings, and improved decision-making, an ETL solution can help businesses manage their data more effectively and make informed decisions quickly. As businesses continue to generate more data, leveraging automation with an ETL solution will become increasingly important for staying competitive in the market.

Need Help Automating Reports?

Calibrate Analytics was created by digital marketers for digital marketers. Our products and services are designed to provide digital marketing teams and agencies with solutions that have aided us over the years. Connect with us today at if manual reporting is bogging down your team and you're interested in automating the process.

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  • Paul Cote

    About the Author

    Paul is head of analytical products at Calibrate Analytics. He is responsible for creating digital analytical solutions that enable better business decisions. He has over 19 years of digital focused leadership, along with vast experience in analytics solutions aiming to deliver the right insights.