Insights / Google Analytics 4

How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams....

Understanding how to work with nested and repeated Google Analytics fields stored in BigQuery is key to unlocking the full value of your analytics data....

Overcoming inflated or inconsistent user metrics when comparing Google Analytics 4 export in BigQuery to Looker Studio's GA4 connector....

Annotations back and better integrated into GA4. Keep reading for a quick refresher on why annotations matter and how to make the most of them....

In our recent webinar, we break down the most common cost issues for rising BigQuery costs and share actionable strategies to help you optimize your setup, streamline your processes, and reduce unnecessary spending....

Google Analytics Hub in BigQuery is an ideal solution to address these client needs, providing a flexible, scalable, and transparent way to share client data while maintaining control and security....

Our experts explain the ways you can add these metrics to your reports and explore the pros and cons of each option....

This article outlines how different consent models, regulatory requirements, and user interface choices influence data collection....

This article walks you through the process of connecting multiple visualization apps to a GA4 dataset in Google BigQuery. We'll also show you how to build a funnel report with the standard GA4 ecommerce events....

Regular Expressions are powerful tools that can save you a tremendous amount of time and effort when analyzing data by allowing you to search, match, and manipulate text based on specific patterns.....