For many businesses, a presence on social media platforms like Facebook and Instagram is an integral part of their digital strategy. With the opportunity to acquire new customers in just a few clicks, staying on top of fresh leads opt-ins coming in from these apps is incredibly important.
Manually transferring lead data can be time-consuming, prone to error, and unscalable as your lead volume grows. Plus the hours-long delay between the first and second customer interaction could make or break the impact of your campaign.
That's why we're excited to introduce a powerful feature in Launchpad: a brand-new endpoint integration specifically designed for Facebook and Instagram leads. This feature allows you to instantly capture data from lead forms and instantly funnel it into your database or CRM without any manual work. Keep reading to learn how to streamline your lead management process.
What's New: Real-Time Lead Sync from Facebook & Instagram
Our latest endpoint integration allows Launchpad users to download leads submitted on Facebook and Instagram in real time. Launchpad uses webhooks to trigger the sending of information whenever a specific action is taken, such as submitting a form.
Every time a lead fills out a form on Facebook or Instagram, it is automatically pulled into Launchpad, where it can be sent directly to your connected database or CRM.
Key Features:
- Instantaneous Lead Capture: As soon as a lead is submitted, it becomes available within Launchpad, ready to be processed.
- Database and CRM Integration: Once a lead is captured, it can be instantly synced with your chosen database (BigQuery, Snowflake, AWS, etc.) or CRM system.
- Customizable Data Mapping: Launchpad lets you map lead fields to your CRM fields, ensuring data consistency and relevance across platforms.
- Enhanced Lead Quality: In addition to automating lead capture, you get advanced filtering and reporting options so you can get the most out of your leads. Quickly identify high-value leads and segment them for better targeting.
- Security and Compliance: Our integration follows strict security protocols, ensuring your data is safe, and helps you stay compliant with data regulations like GDPR and CCPA.
Why This Matters: Time Savings and Better Performance
Boost Efficiency: One of the biggest pain points for businesses is the delay between when a lead submits a form and when it becomes actionable in a CRM or database. This delay can result in missed opportunities as prospects grow cold.
By automating this process with Launchpad, you reduce the time between lead capture and follow-up, increasing the chance of conversion.
Eliminate Manual Work: Without using an ETL like Launchpad, transferring data from Facebook or Instagram to a CRM is often a manual task that involves exporting CSV files and importing them into the CRM. Not only is this time-consuming, but it also introduces potential for errors in data entry. Using Launchpad's integration automates this process, and leads are delivered directly to your CRM.
Maximize Lead Insights: With real-time lead data now available, you can take a stronger data-driven approach to lead management, continuing to refine the quality of your leads. These insights can help you fine-tune your advertising strategy and optimize budget allocation.
Try it Free
If you're ready to boost your lead collection process and performance, the Calibrate team is here to help. Reach out today to schedule a demo or try Launchpad free for two weeks!
