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Emerging Trends in ETL: What's Next for Data Integration

by Shannon Gantt on Sep 16, 2025

ETL (Extract, Transform, Load) has long been at the center of data integration, and the technology continues to evolve. Current ETL platforms are faster, smarter, and easier to use, giving both technical and non-technical teams new ways to work with data.

Let's get into four of the biggest trends shaping the future of ETL and what we can learn from them.

1. Low-Code and No-Code ETL Tools

One of the biggest shifts we've seen is the rise of low-code and no-code platforms, making ETL tools accessible to a wider range of users.

Key benefits:

  • Drag-and-drop interfaces
  • Pre-built connectors
  • Reusable workflows that save time
  • Less reliance on SQL or complex Python scripting

Marketing analysts, finance teams, and operations managers can build their own workflows without waiting in the IT queue. For engineers, it means less time maintaining fragile pipelines and more time focusing on high-value architecture.

ETL platforms like Launchpad help organizations democratize data without sacrificing control. It becomes easy for non-technical users to set up pipelines in a few clicks (e.g. parsing CSV attachments directly from an inbox). Meanwhile engineers still have the option to fine-tune the data with SQL or custom transformations.

2. AI-Driven Orchestration

Traditional orchestration tools follow rigid schedules or simple dependencies. But today, AI is stepping in to optimize how and when data pipelines run.

Machine Learning models can:

  • Predict and prevent bottlenecks
  • Dynamically allocate resources
  • Adjust or re-route jobs if a source system is delayed

This means your pipelines aren't just running on time, they're running intelligently. Instead of overprovisioning resources or waiting for failures, orchestration becomes proactive and adaptive.

Data management platforms can leverage AI-driven orchestration to monitor workflows and adjust execution dynamically. If one step in a pipeline lags, a tool like Launchpad will re-prioritize workloads or trigger alternative paths, ensuring data gets where it needs to go with minimal downtime.

3. Integration with ML Pipelines

As more businesses adopt AI, the speed of getting data into ML models is critical. Modern organizations require ETL tools that integrate directly with ML pipelines enabling faster experimentation and insight.

Why it matters:

  • Real-time data streams power predictive analytics, fraud detection, and personalization.
  • Analysts can iterate quickly, moving from ingestion to insight without long delays.
Now data scientists can feed real-time or near-real-time streams into their algorithms - a game-changer in areas of e-commerce, fraud detection, and predictive analytics where fresh data means competitive advantage.

Brands looking to integrate with platforms like ChatGPT vector files, BigQuery ML, and Vertex AI, can do so with Launchpad, transferring clean, structured data directly into training pipelines.

4. Serverless Data Integration

Serverless technology is transforming ETL by removing infrastructure management. This makes ETL more cost-efficient and far easier to maintain, especially as data volumes spike unpredictably. For companies that don't want to deal with provisioning clusters or maintaining nodes, serverless is a good option.

Advantages:

  • No servers or clusters to maintain
  • Scales automatically with data volume
  • Pay only for what you use
Launchpad's architecture takes full advantage of serverless computing via Amazon Web Services, Google Cloud and Snowflake. Pipelines scale automatically, whether you're processing a handful of files or millions of rows.

Need Help Keeping Up?

Need Help Keeping Up? ETL is moving forward quickly, adopting:

  • Accessibility with low-code and no-code tools
  • Intelligence through AI-driven orchestration
  • Integration with machine learning for faster insights
  • Scalability powered by serverless architecture

Launchpad is designed to support these trends, making it easier for teams to move data efficiently, reliably, and at scale. Get in touch to learn more.

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  • Shannon Gantt

    About the Author

    Shannon is head of technology at Calibrate Analytics. With over 24 years of experience focused on delivering technology solutions via a customer-first approach. Having successfully overseen the development and delivery of large-scale applications that span cloud, he is focused on developing creative business intelligence and e-commerce products.