Customer reviews are one of the most powerful drivers of business reputation and growth. Collecting feedback through platforms like Google My Business is straightforward, but responding quickly and consistently can be challenging, especially for small teams..
For global brands and many others receiving a high volume of reviews, manual replies can lead to delays, inconsistent messaging, and missed opportunities to build trust.
This article outlines how you can automate AI-powered GMB responses using a data management platform like Launchpad along with your ChatGPT or Gemini instance.
Pulling Reviews from Google My Business
With Launchpad's native connectors to Google My Business (GMB), review data can be automatically extracted on a schedule or in real-time. This includes reviewer names, ratings, comments, and timestamps.
All review data can then be stored in destinations like BigQuery, Snowflake, or Google Sheets for analytics, dashboards, and trend reporting.
This means you can create a Looker Studio Pro dashboard that displays:
- Review sentiment trends over time
- Average ratings by location
- Response time metrics
- Keyword analysis of customer feedback
Turn Reviews Into Conversations with AI-Powered Responses
The fun part happens after the review data is extracted. Launchpad routes GMB reviews directly to your ChatGPT-powered assistant for response generation.
Here's how it works:
- Extract: Launchpad pulls new reviews from Google My Business.
- Transform: The data is cleaned, organized, and sent through a simple prompt pipeline.
- Load & Respond: Your ChatGPT uses the review content to craft a professional, brand-aligned reply.
- Post: The generated response is automatically published to Google My Business (or through an approval process), closing the loop.
Your team can review and approve responses before posting or allow Launchpad to fully automate the process. Either way, the result is personalized, empathetic, and on-brand communication that turns customer feedback into meaningful engagement and loyal customers into advocates.
Need help training your AI assistant? Check out Using Launchpad ETL to Load AI Training Data for Google Gemini.
Why This Matters
Timely, thoughtful responses do more than improve customer satisfaction, they also influence local search visibility, conversion rates, and lifetime customer value.
By using Launchpad to power the ChatGPT-to-GMB data transfer, businesses can:
- Increase review response rates, boosting both reputation and trust
- Ensure consistent tone and messaging
- Increase response turnaround time
- Feed response and sentiment data back into analytics for continuous improvement
- Save hours of manual work each week
Beyond Reviews: Extending the Framework
While this use case focuses on Google My Business reviews, Launchpad's scheduling and ETL capabilities can support many other workflows.
The same framework can be applied to:
- Responding to social media comments
- Vetting influencer outreach
- Handling customer service tickets
- Generating summaries of feedback for internal teams
Automating Review Management with Launchpad
Businesses that embrace automation and AI-driven workflows are redefining how they connect with their customers, and Launchpad is an easy, affordable way to move data where it needs to go, so intelligent systems like ChatGPT can act on it.
If you're ready to see how Launchpad can transform your review management and engagement process, book a demo and discover what's possible when your data pipelines work for you.
