If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible.
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![How to prepare for the Google Analytics 4 update](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1671490312/Google_Analytics-4_xucvse.jpg)
How to prepare for the Google Analytics 4 update
by Paul Cote on Dec 19, 2022![The Advent of Streaming ETL](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1667666224/blog.calibrate-analytics.com/streaming-etl_urkbi3.jpg)
The Advent of Streaming ETL
by Paul Cote on Nov 04, 2022With the rise towards cloud-native applications, the industry is shifting towards streaming ETL with real-time data stream processing
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What is an ETL
by Lance Abbrederis on Oct 28, 2022The term ETL stands for Extract, Transform and Load, and is a three-step process used to consolidate data from multiple sources.
read more![Transforming and Grouping your Data Using Launchpad](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1660327084/pexels-panumas-nikhomkhai-1148820_mljfl8.jpg)
Transforming and Grouping your Data Using Launchpad
by Lance Abbrederis on Aug 12, 2022Functions, custom fields and lookup tables help to compile, convert, reformat, and cleanse the data before it is fed into your target destinations.
read more![The Future of Google Analytics - Action Items & Key Dates](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1654880349/ga_4_key_dates_u2wmsn.png)
The Future of Google Analytics - Action Items & Key Dates
by Lance Abbrederis on Jun 10, 2022Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance
read more![Farewell to Universal Analytics is upon us](https://res.cloudinary.com/calibrate/image/upload/w_336,h_210/v1654793207/ga_4_blog_image_bnh8tc.png)
Farewell to Universal Analytics is upon us
by Paul Cote on Jun 07, 2022Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance
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Why Nested Records in BigQuery are Fantastic
by Shannon Gantt on Apr 01, 2022For analyses, working with SQL on nested data can be very performant because nested data with arrays basically means working on pre-joined tables
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