Insights / GA4

With the holiday season in full swing, we knew you would be interested in seeing our Google Analytics 4 (GA4) wish list, after all it has been an interesting year of GA change....

Google is continually updating and optimizing its tools, and with the recent introduction and adoption of GA4, the Universal Analytics API is set to be retired on July 1, 2024....

How to export data to BigQuery, combine it with other datasets, manipulate it to uncover new insights, and connect it to visualization and business intelligence apps....

We've outlined four scenarios that can result in elevated BigQuery costs as well as our approach to minimizing them....

Take a look at the combinations of metrics and dimensions we recommend for the most common GA4 reports, including traffic, events, demographics, e-commerce, and page performance....

The experts at Calibrate are here to share some easy-to-implement (and free!) ways to segment your data that will be similar to the views in Universal Analytics....

The experts at Calibrate Analytics are here to share the top three things to prioritize when planning your historical data export from Universal Analytics....

As the deadline for the Google Universal Analytics sunset on July 1st, 2023 approaches, businesses should have a plan in place for removing the tracking system from their websites....

The powerful integration between GA4 and BigQuery allows businesses to query and analyze their data, unlocking a whole new world of insights....

In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation....