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Managing reporting across hundreds of ecommerce websites can quickly become a challenge when data is spread across systems.
For one global brand, monthly reporting had evolved into a time-consuming process that required too much manual effort and not enough time for meaningful analysis.
By utilizing Launchpad to centralize and standardize analytics data in BigQuery, the company reduced monthly reporting preparation time by 95%, cutting the process from more than 20 hours to less than 30 minutes.
The Challenge
The brand's marketing team delivers regular performance reports to stakeholders across a large portfolio of ecommerce websites. The reporting process depended on data from multiple systems, including:
- Google Analytics 4 (GA4)
- Google Ads
- Google Business Profile
- Google Search Console
- CRM platforms
- Meta advertising
- Email attachments
- Internal systems
With information living in so many different places, compiling monthly dashboards for stakeholders required extensive manual work. Teams were spending 20+ hours each month gathering data, formatting reports, and ensuring all details were accurate before distribution.
As additional websites and data sources were added to their portfolio, manual processes compounded and it became increasingly difficult to maintain.
The Solution
Calibrate Analytics implemented Launchpad to automate the extraction, transformation, and loading of data from eight separate sources into the customer's BigQuery environment.
By consolidating the data in one place (BigQuery) and standardizing naming conventions, the brand assembled a unified Data Studio dashboard now providing stakeholders with one view of performance across marketing and business systems.
Rather than manually populating reports each month, the data is now automatically refreshed and centralized in a single location.
Learn more about Launchpad here.
The Results
Automating the reporting process for hundreds of ecommerce websites delivered immediate benefits:
- 95% reduction in monthly time spent compiling performance reports (20+ hours → less than 30 minutes)
- 8 data sources consolidated into a single dashboard
- Automatic refreshes keep the data current
- Faster access to insights and more time for analysis
From Manual Reporting to Fast Insights
By automating data collection and centralizing reporting, the team's monthly reporting process was transformed from that once required hours of repetitive work into one that takes minutes, allowing teams to focus on analysis rather than QA.
Tools like Launchpad are built to help teams move away from manual report cycles to having automatically updated, analysis-ready datasets that work for both operational reports and deeper performance predictions.
Get in touch to see how this can work for your business.
