Insights

In the spirit of spooky season, let's look at a few common haunted data scenarios and how to keep them from creeping into your analytics.

This article outlines how you can automate AI-powered GMB responses using a data management platform like Launchpad along with your ChatGPT or Gemini instance.

Understanding how to work with nested and repeated Google Analytics fields stored in BigQuery is key to unlocking the full value of your analytics data.

A huge challenge for digital teams is figuring out how to collect, organize, and connect all their data so it can actually drive decisions. We will share a roadmap for managing and organizing large datasets from multiple sources.

When pipelines break, data becomes delayed, corrupted, or lost, creating hidden costs that compound over time. Here are five key insights into how to avoid this.

Overcoming inflated or inconsistent user metrics when comparing Google Analytics 4 export in BigQuery to Looker Studio's GA4 connector.

Continuous Queries let you process data the moment it streams into BigQuery, expanding your data warehouse into a real-time data engine.