Month-over-Month (MoM) reporting is flawed due to unequal calendar lengths, making Period-over-Period (PoP) a more reliable method for accurate marketing campaign analysis.
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Automate Your Data Analysis With ChatGPT and Launchpad
by Jenny Jones on Feb 27, 2026Automate data analysis by connecting your business data warehouse to ChatGPT's vector store using Calibrate's Launchpad for structured, consistent AI insights.
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How to Fake It Until You Make It with Google BigQuery and Looker Studio
by Paul Cote on Feb 18, 2026BigQuery data can be visualized in Looker Studio without writing SQL by using pre-built tables, external ETL, calculated fields, data blending, and partitioned tables.
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The Decade-Long Transformation of Agency Reporting in the Age of Automation and AI
by Jenny Jones on Jan 22, 2026Agency reporting evolved from manual spreadsheets in 2016 to automated, AI-driven systems by 2026, changing the agency's role from data assembler to strategic AI Orchestrator.
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How to Automate GA4 Data Analysis with ChatGPT and Launchpad
by Paul Cote on Jan 16, 2026How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams.
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Case Study: How an Agency Cut BigQuery Data Warehouse Costs by $100k in One Year
by Jenny Jones on Jan 15, 2026How Calibrate Analytics optimized an agency's Google BigQuery environment saving over $100k anuualy.
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Why Focused Data Management Tools Often Work Better Than "Connect Everything" Platforms
by Lance Abbrederis on Dec 26, 2025Launchpad by Calibrate Analytics is purpose-built for teams that want focus over sprawl, clarity over complexity, and results over checkbox features.
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