We explore how AI and ML have revolutionized budget forecasting — and explain how to set up your analytics stack to leverage these technologies.
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How to show Google Analytics 4 transaction quantity with revenue in the same chart in Looker Studio
by Paul Cote on Sep 07, 2024Our experts explain the ways you can add these metrics to your reports and explore the pros and cons of each option.
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The Advantages of Using ETL Tools Over Building Custom API and Data Warehouse Integrations
by Gil Christenberry on Sep 05, 2024We explore both options for setting up your analytics stack - and there's a clear winner.
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Unlock Real-Time Insights and Cost Savings with Streaming Data
by Shannon Gantt on Sep 01, 2024In this article we'll explore more about streaming data platforms, highlighting their benefits in cost efficiency and real-time decision-making
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How Do Cookie Consent Manager Tools & Settings Affect Data Loss?
by Paul Cote on Aug 19, 2024This article outlines how different consent models, regulatory requirements, and user interface choices influence data collection.
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How to Build a Conversion Funnel Report With the BigQuery GA4 Dataset and Visualize Your Data With Looker Studio or Power BI
by Paul Cote on Aug 16, 2024This article walks you through the process of connecting multiple visualization apps to a GA4 dataset in Google BigQuery. We'll also show you how to build a funnel report with the standard GA4 ecommerce events.
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Regular Expressions Every Digital Marketer Should Know
by Martin Donnells on Aug 14, 2024Regular Expressions are powerful tools that can save you a tremendous amount of time and effort when analyzing data by allowing you to search, match, and manipulate text based on specific patterns..
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