Meta Conversions API significantly improves customer data tracking, boosts ad performance through stronger attribution, and strengthens compliance with privacy regulations.
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Enhancing Social Media Campaign Performance with Meta's Conversion API
by Paul Cote on Nov 10, 2025
5 Signs Your Analytics Stack Is Holding You Back
by Jenny Jones on Nov 08, 2025Your analytics stack should make it easier to uncover insights, not harder. If your team spends more time troubleshooting data than using it, it is time for an upgrade.
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Case Study: How a Luxury Resort Automated 90% of Facebook Chats
by Jenny Jones on Nov 04, 2025How AI Connect by Calibrate Analytics helped a resort automate and resolve Facebook Messenger requests from guests.
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How Business Teams Can Use Launchpad to Drive Data-Backed Decisions Without Writing Code
by Shannon Gantt on Nov 02, 2025Launchpad was built to give everyone, from marketing analysts to operations managers, the ability to collect, clean, and visualize data without writing a single line of code.
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Don't Let Bad Data Come Back to Haunt You
by Courtney Jullien on Oct 28, 2025In the spirit of spooky season, let's look at a few common haunted data scenarios and how to keep them from creeping into your analytics.
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How to Automate Google My Business Review Responses
by Martin Donnells on Oct 24, 2025This article outlines how you can automate AI-powered GMB responses using a data management platform like Launchpad along with your ChatGPT or Gemini instance.
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Unnesting Data From GA4 Exports in BigQuery
by Paul Cote on Oct 16, 2025Understanding how to work with nested and repeated Google Analytics fields stored in BigQuery is key to unlocking the full value of your analytics data.
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