Agency reporting evolved from manual spreadsheets in 2016 to automated, AI-driven systems by 2026, changing the agency's role from data assembler to strategic AI Orchestrator.
read moreInsights
How to Automate GA4 Data Analysis with ChatGPT and Launchpad
by Paul Cote on Jan 16, 2026How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams.
read more
Case Study: How an Agency Cut BigQuery Data Warehouse Costs by $100k in One Year
by Jenny Jones on Jan 15, 2026How Calibrate Analytics optimized an agency's Google BigQuery environment saving over $100k anuualy.
read more
Why Focused Data Management Tools Often Work Better Than "Connect Everything" Platforms
by Lance Abbrederis on Dec 26, 2025Launchpad by Calibrate Analytics is purpose-built for teams that want focus over sprawl, clarity over complexity, and results over checkbox features.
read more
8 Analytics Recommendations to Strengthen Your 2026 Data Strategy
by Jenny Jones on Dec 17, 2025These recommendations reflect the most common gaps across marketing, ecommerce, and enterprise analytics teams in terms readiness for 2026.
read more
Unifying CRM Profile and Behavioral Data with Launchpad
by Shannon Gantt on Dec 16, 2025Launchpad is an ETL data management platform designed to unify scattered CRM and behavioral customer data for better analytics and automation.
read more
Enhancing Social Media Campaign Performance with Meta's Conversion API
by Paul Cote on Nov 10, 2025Meta Conversions API significantly improves customer data tracking, boosts ad performance through stronger attribution, and strengthens compliance with privacy regulations.
read more