Overcoming inflated or inconsistent user metrics when comparing Google Analytics 4 export in BigQuery to Looker Studio's GA4 connector.
read moreInsights

Emerging Trends in ETL: What's Next for Data Integration
by Shannon Gantt on Sep 16, 2025Continuous Queries let you process data the moment it streams into BigQuery, expanding your data warehouse into a real-time data engine.
read more
Making Sense of BigQuery Continuous Queries
by Paul Cote on Sep 09, 2025Continuous Queries let you process data the moment it streams into BigQuery, expanding your data warehouse into a real-time data engine.
read more
Modern Data Pipelines - A Guide to Data Management, Real-Time Analytics, and Leveraging the Right Kind of AI
by Jenny Jones on Aug 14, 2025New data transfer platforms like Launchpad connect to dozens of APIs, automate repetitive workflows, deliver real-time streaming, and integrate directly with visualization and AI tools.
read more
Unlocking the Power of Your Inbox - Why Launchpad Is a Game-Changer for Email Data Extraction
by Shannon Gantt on Aug 05, 2025Pull data from email attachments and send it into your reporting systems, dashboards, or databases using the Launchpad data management platform.
read more
Using Analytics to Deliver Smarter Personalization
by Lance Abbrederis on Jul 21, 2025How analytics is making that easier to improve engagement, retention, or conversion for your business through personalization.
read more
How AI Is Becoming the New Internet-Level Transformation
by Paul Cote on Jul 10, 2025For digital marketers, AI represents a shift in how they approach strategy, automation, and customer engagement.
read more