When generating leads online, one of the most powerful tools to leverage is webhooks to seamlessly transfer leads from advertising platforms to databases.
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Unleash the Power of Machine Learning on Your Google Analytics Data
by Paul Cote on Jan 12, 2024By looking at patterns, user behaviors, and trends from historical data, machine learning models can make accurate predictions about future outcomes.
read moreImport Cost Data to Google Analytics 4 With Launchpad
by Paul Cote on Jan 08, 2024The GA4 cost data import feature is ideal for anyone that would like to make non-Google metrics such as cost, clicks, and impressions available in GA4.
read moreFive Data and Analytics Trends We Predict for 2024
by Gil Christenberry on Jan 03, 2024Those with a finger on the pulse of the latest tools and trends in data and analytics are usually the ones to get ahead.
read moreFive New Year's Resolutions for Launchpad Users
by Calibrate Analytics Team on Dec 30, 2023We have some resolutions that will save you both time and money and if you can always keep these best practices in mind, you'll be well on your way to optimizing your analytics stack.
read moreDear Google Analytics... All I want for Christmas is
by Calibrate Analytics Team on Dec 20, 2023With the holiday season in full swing, we knew you would be interested in seeing our Google Analytics 4 (GA4) wish list, after all it has been an interesting year of GA change.
read moreAn Overview of Sharding in BigQuery and Why It May Offer Advantages Over Partitioning
by Shannon Gantt on Dec 01, 2023We take a look at sharding and partitioning in BigQuery as data management strategies and scenarios where sharding can prove to be more advantageous.
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