We explore the roles of Webhooks and ETLs and how they can complement each other
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Webhooks vs. ETL and Complementary Use Cases
by Shannon Gantt on Nov 20, 2023
The Countdown to Google Universal Analytics API Deprecation
by Jenny Jones on Nov 15, 2023Google is continually updating and optimizing its tools, and with the recent introduction and adoption of GA4, the Universal Analytics API is set to be retired on July 1, 2024.
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October Launchpad Release
by Gil Christenberry on Nov 01, 2023Check out what's new in the platform and give these new additions a try.
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Data Organization and Quality Pitfalls: Tips for Setting Up Your Data Transfers and Storage
by Lance Abbrederis on Oct 23, 2023How to avoid three common data-related pitfalls when managing a data warehouse.
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Getting Started With the Google Analytics 4 BigQuery Export
by Paul Cote on Oct 10, 2023How to export data to BigQuery, combine it with other datasets, manipulate it to uncover new insights, and connect it to visualization and business intelligence apps.
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4 Ways to Control Rising BigQuery Costs Associated With GA4
by Paul Cote on Oct 05, 2023We've outlined four scenarios that can result in elevated BigQuery costs as well as our approach to minimizing them.
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Three Solutions to Consider When Google Campaign Manager (GCM) Offline Reports Go Away
by Paul Cote on Sep 15, 2023Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?
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