Insights

The powerful integration between GA4 and BigQuery allows businesses to query and analyze their data, unlocking a whole new world of insights.

Google only allows you to view 60 days worth of floodlight data because floodlight tracking is designed to measure the effectiveness of online advertising campaigns in near real-time.

In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation.

Using an ETL to automate reports not only saves companies valuable time, but it provides a range of other benefits as well.

Google Sheets and Google BigQuery are two powerful tools that can be used to analyze and visualize large datasets

We explain about data retention settings and how to make sure certain dimensions and metrics remain available when you try to backfill your archives.

Keep reading to learn how to use Launchpad to backfill your historical records and set up automated transfers to keep your database healthy and up to date.