Google is continually updating and optimizing its tools, and with the recent introduction and adoption of GA4, the Universal Analytics API is set to be retired on July 1, 2024.
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The Countdown to Google Universal Analytics API Deprecation
by Jenny Jones on Nov 15, 2023October Launchpad Release
by Gil Christenberry on Nov 01, 2023Check out what's new in the platform and give these new additions a try.
read moreData Organization and Quality Pitfalls: Tips for Setting Up Your Data Transfers and Storage
by Lance Abbrederis on Oct 23, 2023How to avoid three common data-related pitfalls when managing a data warehouse.
read moreGetting Started With the Google Analytics 4 BigQuery Export
by Paul Cote on Oct 10, 2023How to export data to BigQuery, combine it with other datasets, manipulate it to uncover new insights, and connect it to visualization and business intelligence apps.
read more4 Ways to Control Rising BigQuery Costs Associated With GA4
by Paul Cote on Oct 05, 2023We've outlined four scenarios that can result in elevated BigQuery costs as well as our approach to minimizing them.
read moreThree Solutions to Consider When Google Campaign Manager (GCM) Offline Reports Go Away
by Paul Cote on Sep 15, 2023Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?
read moreWhy Don't Sessions and Users in the GA4 BigQuery Dataset Match What I See in the GA Admin?
by Paul Cote on Sep 08, 2023There is a lot of confusion around the discrepancy between sessions and users metrics in BigQuery dataset and the values displayed in the GA4 admin for the same time period
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