Insights

Take a look at the combinations of metrics and dimensions we recommend for the most common GA4 reports, including traffic, events, demographics, e-commerce, and page performance.

The experts at Calibrate are here to share some easy-to-implement (and free!) ways to segment your data that will be similar to the views in Universal Analytics.

The experts at Calibrate Analytics are here to share the top three things to prioritize when planning your historical data export from Universal Analytics.

As the deadline for the Google Universal Analytics sunset on July 1st, 2023 approaches, businesses should have a plan in place for removing the tracking system from their websites.

The latest update to the Launchpad ETL platform brings time-saving schema features and new integrations that make it possible to extract data from virtually any source.

The powerful integration between GA4 and BigQuery allows businesses to query and analyze their data, unlocking a whole new world of insights.

Google only allows you to view 60 days worth of floodlight data because floodlight tracking is designed to measure the effectiveness of online advertising campaigns in near real-time.