In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation.
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The Best Way to Automate Digital Marketing Reports Is With an Extract, Transform, and Load Application
by Paul Cote on Apr 01, 2023Using an ETL to automate reports not only saves companies valuable time, but it provides a range of other benefits as well.
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Connect Google Analytics 4 (GA4) Data to Google Sheets Using the Free BigQuery and Google Sheet Integration
by Paul Cote on Apr 01, 2023Google Sheets and Google BigQuery are two powerful tools that can be used to analyze and visualize large datasets
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How the Universal Analytics Data Retention Setting Impacts Historical Data Downloads and Exports
by Courtney Jullien on Mar 24, 2023We explain about data retention settings and how to make sure certain dimensions and metrics remain available when you try to backfill your archives.
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How to Transfer Data From Google Analytics to Snowflake
by Gil Christenberry on Mar 09, 2023Keep reading to learn how to use Launchpad to backfill your historical records and set up automated transfers to keep your database healthy and up to date.
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How to Gain Facebook Data Accuracy Across Reports
by Lance Abbrederis on Mar 07, 2023If you advertise on Facebook, then it can represent a significant investment and a large percentage of your overall marketing budget.
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How to Build a Conversion Funnel Report With the BigQuery GA4 Dataset and Visualize Your Data With Looker Studio or Power BI
by Paul Cote on Mar 05, 2023We show you can connect multiple visualization apps to a GA4 dataset in Google BigQuery and how to build a funnel report with the standard GA4 ecommerce events.
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